This is an open letter to our friends and family… if you’re reading this blog, you qualify!

Family and Friends;

As you are all no doubt aware, this has been something of a crazy year for us.  The events surrounding the birth of our fourth child, Zeke, have made us question almost every aspect of our lives over the last three months.  If you’re not familiar with Zeke’s story you can read all about it, starting from the bottom,  at:

http://thebabyzeke.com

We questioned our purpose, the direction of our lives, even what tomorrow would bring us.  Some of those questions were made more urgent last month when a reassignment at work meant more hours for less pay.  Critical Response LTD and it’s website, CriticalResponseFirstAid.com are the realization of months of soul searching, purpose seeking and life redefining.

A little bit about the purpose – the medical experiences we’ve had with Zeke have opened our eyes to a lifestyle we’d previously ignored as young, healthy people.   We’ve come to appreciate how delicate life is and how many things can go wrong in the blink of an eye.  We’re still working on entirely rejecting the fear and living boldly, but we’re appreciating that part of living life to the fullest means being equipped to respond to the emergencies that we all will inevitably face.  If you’d like to see numbers, feel free to visit the American Heart Association’s website; Cardiac Arrest is 90% – 95% fatal.  Utilization of an AED in under four minutes drops that mortality rate to just under 50%.  Since Cardiac Arrest can happen to any one, regardless of age or heath, you can begin to appreciate why we are sharing the goal of the AHA – to make AEDs as common as fire extinguishers in public places.

A bit about the business – first off, I am not asking you to buy anything.  Most of you do not have any requirement for an AED in your house or the type of first aid products that we offer.  Without some extenuating circumstances (such as we have in our house with Zeke) our kits are above and beyond what the average family needs to be safe.  But each and every one of you has influence in a highly populated place – each of you goes to college, has children in school, goes to church, works in an office building, knows the jobsite safety coordinator, works with foster children, owns your own business…  The placement of AEDs is quickly becoming commonplace in these environments – speak up and let the people you love know about the resource that our company provides.

Also, you may wonder if, given the economy, this is the best time to start a business.  As we weighed the path before us, we eventually realized that not only should we start this company, but this was the best time imaginable for us to start it.  We’ve found a cause that we can get behind – not only financially, but morally and spiritually as well.  We firmly believe that while the events of the last six months each carry their own significance, their sum has brought us to a purpose – a purpose for our entire family.

I’ve touched briefly on what we’re asking from you – nothing more than spread the word.  Be our fans; forward this to your friends that I don’t know.  Tell your family about us.  Watch for our updates and keep supporting us emotionally; we’ve discovered the depth of our friendships with all of you through the last few months – we’re still going to need it!  Thanks again for everything and tell everyone about us!  In case you are interested, here’s a discount code for 10% off; feel free to give it to anyone you think will use it!  Just plug it in at checkout – Friends10

Thanks again and God bless you all!

-Dave & Jesi

http://CriticalResponseFirstAid.com